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Link Building Strategies

Posted by elan in July 2nd 2008  
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We are following many methods to get back links for our website. It helps our website to get top rank in SERP for competitive keywords. We can classify the methods into three types (one-way, two-way, and three-way).
Search engines have reduced the weightage of the links from two-way (reciprocal) and three-way. With my recent experiment, I [...]

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under: Search Engine Optimization
Tags: Search Engine Optimization
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Remove the Label - “This site may harm your computer”

Posted by elan in June 18th 2008  
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To make users feel safe when they search web, Google continuously working to identify dangerous sites and increase protection for their users. This warning message appears with search results which they identified as sites that may install malicious software on your computer:
Below is the sample SERP displaying the warning message for a website.

Even after you [...]

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under: Search Engine Optimization
Tags: Search Engine Optimization
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Demerits of KEI

Posted by elan in June 9th 2008  
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A mathematical representation of the popularity of a keyword compared to its competition measured as the number of pages in a search engine’s index.
The formula for calculating KEI is P^2/c
P - Popularity of the keyword (Searches per month)
C - Competition for the keyword
The higher the KEI, the more popular your keywords are, and the less [...]

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under: Search Engine Optimization
Tags: KEI
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Goal Conversion Overview

Posted by elan in June 6th 2008  
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Attaining top ranking and increasing traffic are not only the targets of SEOs. We can bring visitors by attaining top position for irrelevant and less competitive keywords in search engines. Nowadays clients are pretty clear on their requirements. They are demanding for the number of goal conversions happened in the website.
What is Goal conversion? Goal [...]

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under: Online Marketing
Tags: Goal Conversion, Online Marketing
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Competitive Analysis and SEO

Posted by elan in June 3rd 2008  
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Competitive analysis plays vital role in SEO which helps you to beat your competitors in SERP.
How to find competitors for your website?
The top ranked three websites for the targeted keywords will be your competitors. You may not able to find a competitor who is offering all services (or keywords) same as yours. In this case [...]

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under: Search Engine Optimization
Tags: competitive analysis
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Online Marketing Types

Posted by elan in June 1st 2008  
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I have explained the types of online marketing in below chat.

Online Marketing - As we know already, online marketing is the way of promoting our business website in online. There are many strategies we are following in online marketing.

Search Engine Marketing - Search engine marketing, or SEM, is a form of Internet marketing [...]

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under: Online Marketing
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  • Link Building Strategies
  • Remove the Label - “This site may harm your computer”
  • Demerits of KEI
  • Goal Conversion Overview
  • Competitive Analysis and SEO
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