I have explained the types of online marketing in below chat.

Online Marketing - As we know already, online marketing is the way of promoting our business website in online. There are many strategies we are following in online marketing.

Search Engine Marketing - Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). This can be classified into to two types. Search Engine Optimization and paid inclusions.

Search Engine Optimization - Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” search results.

Paid Inclusions - Paid inclusions is the process of improving the volume and quality of traffic to a web site from search engines via paid search results.

Social Media Marketing - Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.

E-Mail Marketing - Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.

Viral marketing - Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily.Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

These are the types of online marketing. We need to choose the marketing type based on our business. Some marketing types may not suit for a business. Anyhow, SEM strategies can be applicable for all business. We can expect potential customers through SEM. Lets see more about SEM in further posts.