We are following many methods to get back links for our website. It helps our website to get top rank in SERP for competitive keywords. We can classify the methods into three types (one-way, two-way, and three-way).

Search engines have reduced the weightage of the links from two-way (reciprocal) and three-way. With my recent experiment, I can say that it still works with the criteria of relevancy. (Many link building experts are waiting in Gtalk and Yahoo! Messenger for immediate Link exchange).

All the above said strategies are artificial for getting links to the website. Search engines especially Google, loves the link from organic way. How to generate links in Organic way?

We already know that, content is the king maker of SEO. Webmasters attracted by our content may link our webpage to theirs with out expecting anything for their user beneficial. It can be applicable for entertainment and e-commerce websites. This can be called as link baiting and link magnet.

For service providing business website, we cannot rely with this method. Based on the theme of the website, we need to choose the link building method.

How can we weigh the link that we got from a webpage? Check the web page (where you got link) with the following points.

1) Relevancy (Thematic)

2) Quality of the page (Page rank and the number of back links)

3) Crawl frequency

4) No. of outbound links (It should be less than 20)