Google has announced the two major changes in calculating quality score. It’s the right time for Advertisers to review their campaign and get ready for holiday season. These changes may affect your spend, Ad position and Ad performance.

Minimized the influence of CTR (Click through Rate) in Quality Score calculation:

As all we know, CTR plays significant role in quality score calculation since it directly indicates which ads are most relevant to the searchers. It’s obvious that CTR will be high for the top ranked ads than ads in low positions, because ads in high positions are more visible to searchers.

Clients may not have clear picture on the progress and results of SEO. It’s our responsibility to make them understand.

Before speaking with client, analyze his business. Prepare a detailed proposal with his website conversion type. Find what will help him to improve his business. Based on that prepare a detailed document by comparing his online competitors.

A month before Sergey started his personal blog hosted in blogspot. Too is the name of his blog. Lets give a big hand to Sergey for entered to our blogosphere.

BLOG URL: too.blogspot.com

“Too” generally means additional. In his about page, Sergey explained that he will be discussing things outside of work. His blog is just with only 2 posts. He may not have enough time to write.

Yes of course! Before that, we all know the drawback of being with out canonicalization. Yes, it will create duplication issue.

Now how come it relates with Google Analytics? With out URL canonicalization, you can’t get the actual Google Analytics reports! Let’s see how it is…

Is that true? I don’t think so…SEO trend may vary every month or every year. But SEO stay for ever.
SEO is not only the task of making pages SE friendly but also user friendly. SEOs brain is not only stuffed with search engine algorithm but also with good marketing techniques.

How crucial is programming to a website? That much crucial is promoting that website. See what happens to Jason Calacanis who is telling SEO has no future…

While entering keywords (After biding calculation) in your PPC account, this keyword matching option will helps you to run the campaign successful.

Let us assume your PPC keyword as “Software Development”. There is no such restriction to display your ad only for the keyword “Software Development”. Your ad may display for the related terms of “Software Development”. There are chances to display your ad for the keyword “Software Development Training”. The users who came through the keyword “Software development training” is not going to do any worth to you. So you will be losing your pennies for such irrelevant users.

This is my first post about paid inclusion (PPC). Let’s have a small intro about the search and content network.

Search Network

Google Search:

When you search terms in Google, Ads will display in right side (sponsored listing section). Displaying ads in search engines are called Search Network.

I too agree that Linux is the recommended server for hosting wordpress files. Below are the cases we need not to rely only on Linux hosting.

• Already having space in windows account where his other sites are running.
• I like windows platform
• I like to have experience of hosting wordpress in windows.

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