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Clients may not have clear picture on the progress and results of SEO. It’s our responsibility to make them understand.
Before speaking with client, analyze his business. Prepare a detailed proposal with his website conversion type. Find what will help him to improve his business. Based on that prepare a detailed document by comparing his online competitors.
Show your previous achievements by comparing months for the below things,
- Goal Conversion Reports
- Traffic
- Traffic through keywords
- Bounce rate
Don’t promise for the following things
- Back links number
- PR increase
- Keyword position in SERP
In some cases, we may not able to attain what we have promised in the above. Though we attained those things, Back links, PR and keyword positions are not going to be worth for clients. Their ultimate aim must be increasing quality traffic and conversions. So it’s better to promise for increasing the following things.
- Quality traffic (Less bounce rate, Average time on site etc)
- Conversion (Product Sale/Lead Generation/News Letter Subscription)
Work in all possible ways to increase the above things for your client. If so, then you will be enjoying good relationship with client by getting more and more projects.
Apart from all these things, don’t try explaining the technical terms of SEO to clients. See what happens to the client hearing the technical speech of SEO guy.
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