Keyword Dilution and its risks

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What is Keyword Dilution?

Targeting one or two keywords for single page will increase your page weightage for those keywords among search engines and it will make rank for the particular keywords.

Vice versa, Targeting more than two keywords for single page will dilute the page weightage among search engines and it won’t rank for any of the keywords. So targeting more keywords for a page will leads to keyword dilution.

Keyword dilution in site content,

We may target right keywords in title, meta, H1, alt, anchor tags. We should be sure on using right keywords in website content. As all we know, Search engine gives high importance to content.

Don’t take general keywords; go with relevant, specific and precise keywords.

For example,

General keywords for “dog food product page” are “dogs, dog accessories and dog products”
Precise keywords for “dog food product page” are “dog foods, dog food products and natural dog foods”

Why should not we go with general keywords?

1) Its hard to rank top in SERP. (Nowadays it’s impossible)
2) Even though, if you got rank by luck or hard work, visitor will immediately quits off since they are not looking for general information.

Count and competition are just numbers, give last priority for those numbers while selecting keywords.

So, don’t confuse search engines by targeting many numbers of keywords for a web page. Select precise keywords and enjoy by staying top in SERP.