Why Search Engines need back links to rank our website high?

Because that’s the way search engine algorithm works. I heard most of the peoples answering like this. For those the next question will be: why the search engines algorithm has been set up to give importance for back links?

Search engines are in need of producing relevant results for user queries. They need to classify the good and bad websites. They are having many measurements to estimate the website’s performance and its stuffs. Following are few,

1) Content – With out content it’s hard to rank well
2) Internal link structure – Which helps visitors to navigate the website
3) Domain Age – How old the domain is.

Still there are many other things from which Google distribute weightage among websites. Apart from all these criteria following is the important one.

How popular the website is in online?

This is the question which insists engineers to give importance for back links while building the algorithm for search engines. Yes, more the back links for a website generally means, that much popular the website is in online.

Let’s get back to earlier days when no search engine exists. Webmasters will be giving link to the websites for which he consider it’s really a worth for his visitor. Now because of these search engines we have found irrelevant links on many websites.

Link building is not a artificial process but it’s natural. If your content attracts webmasters, then your link count will increase.

Following are some tips to generate back links. Enjoy!

• Be first to post content on some important news or events.
• Be the first in doing something on the internet.
• Add some worth and beautiful pictures.
• Interview imp peoples and publish it.
• Write something controversial.
• As a expert in your niche, write valuable information.
• Give something valuable for free.

Lets stop building links and concentrate on our content for making it more effective and informative!