People are using Google to find the websites for following reasons.
- To look for Information
- To purchase product
- For availing service
They just enter the word they are in need and choose the websites from SERP. So here it goes. Are you an information or product or service provider? This may help you to reach your customers.
In Google we can get listed in the two following types,
1) Organic
2) Paid
Get listed in organic way (SEO)
Organic type results are based on normal search engine optimization process. It takes long time and its purely algorithmic and no manipulation (as they told). To know more about this Click Here
Get listed in Google by paying money (PPC Search Network)
Paid type is often called Paid Inclusion or PPC. In this type we have to pay to Google for all clicks from visitors. This Ad position purely depends on the two following factors,
- Quality Score
- CPC Biding (Amount you have bidded for that keyword)
Ad Rank = Quality Score * CPC Bidding
Quality Score depends on the following factors,
- The relevance of the keyword (given by user) to the ads in its ad group
- The relevance of the keyword (given by user) and the matched ad to the search query
- Click through rate (CTR)
- The historical CTR of the display URLs in the ad group
- Your account’s performance in the geographical region where the ad will be shown
Get listed in other websites through Google by paying money (PPC Content Network)
Google will publish our ads in other websites which are having related content of ours. Here also we need to pay for all clicks. We have to bid for the keywords which we need to rank in SERP.
In Paid Inclusion process, the following three steps should be very prominent to attain goals.
1) Selected keywords (This helps you to drive the right audients)
2) Ad Optimization (This helps you to make the visitor click on the Ad)
3) Landing Page Optimization (this page should contain relevant information the visitor is looking for and proper navigation leads to the funnel pages.)
