You may have heard about ‘browse rank’ by Microsoft to compete with Google’s page rank.
Google’s Page rank is a calculation by considering many factors whereas browse rank has been calculated with two following points.
- How many peoples visits the page
- How long they stay in the page
A detailed research on browse rank given by Microsoft is in the following link (PDF) Click Here.
Microsoft tech guys are very sure that browse rank will improve the search performance. I do have some minus points in browse rank search algorithm.
- Websites like video sharing sites could have highest browse rank and will rank for all related keywords.
- Website containing less but effective information may get harm.
I often spend longer on MS webpages than on the google search engine pages
when i go to Microsoft I am often trying to solve a problem. that takes as long as it does. searching is relatively quick