What metrics that “Monthly SEO Report” should contain?

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Why such importance to this report? Because this is the report which helps us to make client understand our hard work and achievements.

This is a comparison report for “Keyword Position” of the months September and October.

As all we know, keyword position in search engines is the main target of SEO. While sending the positions of keywords, it’s our responsibility to make the client very clear. This keyword position report should be a comparative report of current and last month. You can see the sample keyword position report below,

This is a comparison report for visits of the months September and October.

• 191.00 % of visits have been increased in the month of October when compared to September
• 130.07% of page views have been increased in the month of October when compared to September
• 21.21% of pages/visit has been decreased in the month of October when we compared to September
• 25.41% of new visits have been increased in the month of October when compared to September

This is a comparison report for “traffic through keyword” of the months September and October.

We have attained 28 visitors for the keyword “Google Penalty Recovery” in the month of October through Google.

List all the keywords through which you got traffic.

This is a comparison report for “Traffic Sources” of the months September and October.

At august month we have got 148 visitors from Google. It has been increased to 188 in October month.

This report clearly shows how effective our SEO is.

Following is the ultimate need of client. It’s hard to attain in initial stages. But we can achieve through the dedicated and effective SEO work. This also can be a comparative report between last and present months.

Goal Conversion Report.

• 66 products have been sold from the website last month.
• We have attained 5 RSS subscribers.
• 29 leads have been generated from the contact form.

If we show increase in all the above merits, client will stay with us for ever by giving more projects. So be aware of the report format and enjoy good relationship with client.