What metrics that “Monthly SEO Report” should contain?

Why such importance to this report? This is the report which helps us to make client understand our hard work and achievements.
This is a comparison report for “Keyword Position” of the months May and June.

As all we know, keyword position in search engines is the main target of SEO. While sending the positions of keywords, it’s our responsibility to make the client very clear. This keyword position report should be a comparative report of current and last month. You can see the sample keyword position report below,

Click here to download this report.

This is a comparison report for visits of the months May and June.

  • 527.00 % of visits have been increased in the month of June when compared to May
  • 240.62% of page views have been increased in the month of June when compared to May
  • 45.72% of pages/visit has been decreased in the month of June when we compared to May
  • 8.37% of new visits have been decreased in the month of June when compared to May

This is a comparison report for “traffic through keyword” of the months January and December.

We have attained 178 visitors for the keyword “Remove This Site May Harm Your Computer” in the month of January through Google.

List all the keywords through which you got traffic.

This is a comparison report for “Traffic Sources” of the months May and June.

This report clearly shows the comparitive report of traffic sources. If the traffic from search engines are increased, then your SEO is good.

Following is the ultimate need of client. It’s hard to attain in initial stages. But we can achieve through the dedicated and effective SEO work. This also can be a comparative report between last and present months.

Goal Conversion Report.

  • 41 leads have been generated from the contact form.

If we show increase in all the above merits, client will stay with us for ever by giving more projects. So be aware of the report format and enjoy good relationship with client.

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2 Responses to “What metrics that “Monthly SEO Report” should contain?”

  1. Sandeep
    February 6, 2009 at 10:22 am #

    Hi
    I am sandeep a newbie SEO so can you please help me in the monthly report generating thing the above article is very helpful but need some more tips
    Thanks in advance

    Cheers
    Sandeep

  2. Jacob
    October 16, 2009 at 8:55 am #

    I really liked reading your post about this, and I saw a few others as well – very informative and useful information without a bunch of BS!

    I’ll be sure to give this URL to some friends

    Thanks Again

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