Let Search Engines know about your business location

If you are running business targeting local area and wants to increase your online local presence, then let search engines know about your geo location.

Country Code Top Level Domains (ccTLDs)

This type of domains will have the following type of extensions “.co.uk” “.co.in” etc. If you running a business in UK and targeting UK peoples then you can go with the domain www.example.co.uk

This will make search engines to clearly understand about your business location.

Set GEO Location through Google Webmaster tools

This option is for the peoples who are having domain in .com extension and wants to set the geo graphic location as UK (say).

Following is the image describes on setting the geo graphic location through Google Webmaster tools.

This option won’t be available for the ccTLD domains (.co.uk, .co.in etc) in Google webmaster tools.

Server Location

Search engines can also understand your business location from your server location. If you are running business in UK and targeting UK peoples, then host your website in UK server.

Meta Language Tag

Using Meta Language Tag will inform search engines about the language of your website.

Examples,

Meta http-equiv=”content-language” content=”fr”

Inform search engines that the website is having French content

Meta http-equiv=”content-language” content=”fr, en”

Informs search engines that your website has both French and English content.

What is the benefit of making search engines understand your business location?

You can enjoy top ranking for your local keywords (Las Vegas Pizza, Las Vegas Board Game (say)) in respective ccTLD of search engines (www.google.co.uk, www.google.co.in).

GEO IP Redirection or IP Delivery

If you are having domains in all ccTLD extension to vary your services in respective to countries, then GEO IP redirection should be implemented.

Example,

If a user from India types the URL www.google.com in browser, then it will automatically redirect to www.google.co.in. This redirection is working based on the user IP. Nowadays, many business website are started using this type of redirection.

Try Googling to find the methods of implementing GEO IP Redirection or IP Delivery.