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Paid Inclusion

Without Positive ROI, Advertising is a Cost – Not investment!

Written on 10 Nov, 2008 at 5:04 in Paid Inclusion | viewed 35 views times | 1 Comment
Without Positive ROI, Advertising is a Cost - Not investment!

Running AdWords campaign? You have to measure ROI (Return on Investment) every week to know whether the campaign is going successful or not. ROI can also be called Return on Ad Spend ‘ROAS’. Is ROI “the” metric I should use... (Continue reading)

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Landing Page Optimization

Written on 6 Nov, 2008 at 1:31 in Paid Inclusion | viewed 38 views times | 0 Comments
Landing Page Optimization

Nowadays, PPC bids are getting higher and higher. We are paying money for each click. Are they worth for us? We may get more clicks by attaining top position after increasing the bid. But that is not our goal. In... (Continue reading)

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Two major changes in calculating Quality Score

Written on 31 Oct, 2008 at 2:19 in Paid Inclusion | viewed 30 views times | 1 Comment
Two major changes in calculating Quality Score

Google has announced the two major changes in calculating quality score. It’s the right time for Advertisers to review their campaign and get ready for holiday season. These changes may affect your spend, Ad position and Ad performance. Minimized the... (Continue reading)

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Google AdWords – Keyword Matching Options

Written on 23 Oct, 2008 at 2:31 in Paid Inclusion | viewed 27 views times | 0 Comments
Google AdWords - Keyword Matching Options

While entering keywords (After biding calculation) in your PPC account, this keyword matching option will helps you to run the campaign successful. Let us assume your PPC keyword as “Software Development”. There is no such restriction to display your ad... (Continue reading)

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Google AdWords campaign overview

Written on 22 Oct, 2008 at 7:07 in Paid Inclusion | viewed 15 views times | 0 Comments
Google AdWords campaign overview

This is my first post about paid inclusion (PPC). Let’s have a small intro about the search and content network. Search Network Google Search: When you search terms in Google, Ads will display in right side (sponsored listing section). Displaying... (Continue reading)

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Top Pay Per Click Search Engines

Written on 26 Jul, 2008 at 5:44 in Paid Inclusion | viewed 19 views times | 1 Comment
Top Pay Per Click Search Engines

Google seems to be a secure search engine(minimum fraud clicks) for advertisers who involves in PPC campaigns. Many avertisers rely only on Google and its keyword rate is getting high! There are also other search engines who are offering PPC... (Continue reading)

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