Google is frequently changing its algorithm which leads to change in positions up and down. In every change in algorithm, there are always winners and losers. Newly changed algorithm cannot assure for maintaining the same position for your keyword. So, don’t confuse the algorithmic change to the Google Penalty.

Google Penalty is for the people who have over optimized their website with Continue Reading...

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Your pages may get index soon in Google, but may not get into the SERP for even very low competition keyword!

The reason must be your pages should present in supplemental index. What is supplemental index?

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We are following many methods to get back links for our website. It helps our website to get top rank in SERP for competitive keywords. We can classify the methods into three types (one-way, two-way, and three-way).

Search engines have reduced the weightage of the links from two-way (reciprocal) and three-way. With my recent experiment, I can say that Continue Reading...

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To make users feel safe when they search web, Google continuously working to identify dangerous sites and increase protection for their users. This warning message appears with search results which they identified as sites that may install malicious software on your computer:
Below is the sample SERP displaying the warning message for a website.

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Continue reading " Remove the Label - “This site may harm your computer” "

A mathematical representation of the popularity of a keyword compared to its competition measured as the number of pages in a search engine’s index.

The formula for calculating KEI is P^2/c

P - Popularity of the keyword (Searches per month)

C - Competition for the keyword

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Continue reading " Demerits of KEI "