SEO Basics

I am explaining SEO here in step by step process. But remember, this cannot be done with out prior experience since it contains lots of technical terms and hidden meanings.

You got a website for optimization! Wat should you do? Here it goes!

Site Study:

First and initial step will be a detailed website study. Understanding the theme of the website. Also analyzing the number of pages, content and internal linking structure.

Keyword Research:

Choosing right keywords for the pages of the website. This will plays the major role in SEO since this is much important to get target audience to the website. If we are wrong here, then we will loose the entire race. We can get more traffic through the selected keywords, but it may not help us to generate a single lead. Here experience matters!

Content Optimization:

Rephrase your content with selected keywords. Be sure that keyword density should be 5-7% in a page. Also dont repeat the keywords many times in a page which leads to over optimization. If it is possible you can have your keyword as link name (Anchor Text) which navigates user to the another page.

Meta Tag Preparation:

Prepare title and description by padding the keywords that you have selected. Also do consider the keyword proximity and keyword prominence while writing the meta tags. This should be readability for user and also search engine friendly.

On Page Factors:

Increase the transparency links count which helps user to navigate the desired page in a single click. Its search engine friendly too. Avoid using flash, java script, mapping (Image slicing method), Iframes in the website. Be sure that appropriate title tags for links and alt tags for images have been given.

Tracking:

Verify the website in Google Webmaster tools and add Google analytics code in the website. Analytics helps to track the efficiency of the SEO. Webmaster tools gives us the search engine’s view in our website. It tells us about the broken links, back links etc.

Off-Page Factors:

Get links to your website from all the possible ways. Follow the method of your competitor to get links
for the website.