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Posts Tagged ‘Paid Inclusion’

Without Positive ROI, Advertising is a Cost – Not investment!

Written on 10 Nov, 2008 at 5:04 in Paid Inclusion | viewed 35 views times | 1 Comment
Without Positive ROI, Advertising is a Cost - Not investment!

Running AdWords campaign? You have to measure ROI (Return on Investment) every week to know whether the campaign is going successful or not. ROI can also be called Return on Ad Spend ‘ROAS’. Is ROI “the” metric I should use... (Continue reading)

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Landing Page Optimization

Written on 6 Nov, 2008 at 1:31 in Paid Inclusion | viewed 38 views times | 0 Comments
Landing Page Optimization

Nowadays, PPC bids are getting higher and higher. We are paying money for each click. Are they worth for us? We may get more clicks by attaining top position after increasing the bid. But that is not our goal. In... (Continue reading)

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How can we use Google for generating traffic to a website?

Written on 4 Nov, 2008 at 6:44 in Search Engine Optimization | viewed 26 views times | 0 Comments

People are using Google to find the websites for following reasons. To look for Information To purchase product For availing service They just enter the word they are in need and choose the websites from SERP. So here it goes.... (Continue reading)

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Two major changes in calculating Quality Score

Written on 31 Oct, 2008 at 2:19 in Paid Inclusion | viewed 30 views times | 1 Comment
Two major changes in calculating Quality Score

Google has announced the two major changes in calculating quality score. It’s the right time for Advertisers to review their campaign and get ready for holiday season. These changes may affect your spend, Ad position and Ad performance. Minimized the... (Continue reading)

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Google AdWords – Keyword Matching Options

Written on 23 Oct, 2008 at 2:31 in Paid Inclusion | viewed 27 views times | 0 Comments
Google AdWords - Keyword Matching Options

While entering keywords (After biding calculation) in your PPC account, this keyword matching option will helps you to run the campaign successful. Let us assume your PPC keyword as “Software Development”. There is no such restriction to display your ad... (Continue reading)

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Google AdWords campaign overview

Written on 22 Oct, 2008 at 7:07 in Paid Inclusion | viewed 15 views times | 0 Comments
Google AdWords campaign overview

This is my first post about paid inclusion (PPC). Let’s have a small intro about the search and content network. Search Network Google Search: When you search terms in Google, Ads will display in right side (sponsored listing section). Displaying... (Continue reading)

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